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Shares of Health Insurance Innovations (NASDAQ: HIIQ) traded down 2.36% during mid-day trading on Tuesday, hitting $14.92. Health Insurance Innovations has a 52 week low of $12.00 and a 52 week high of $15.86. The stock’s 50-day moving average is currently $13.84. The company has a market cap of $79.0 million and a P/E ratio of 24.18.

A number of other firms have also recently commented on HIIQ. Analysts at Bank of America initiated coverage on shares of Health Insurance Innovations in a research note to investors on Tuesday, March 5th. They set a “buy” rating and a $18.00 price target on the stock. Separately, analysts at Credit Suisse initiated coverage on shares of Health Insurance Innovations in a research note to investors on Tuesday, March 5th. They set an “outperform” rating and a $17.00 price target on the stock. Finally, analysts at Citigroup initiated coverage on shares of Health Insurance Innovations in a research note to investors on Monday, March 4th. They set a “buy” rating and a $18.00 price target on the stock.

Health Insurance Innovations, Inc. is a developer and administrator of Web-based individual health insurance plans and ancillary products.